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Traffic Generation – Video Marketing

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Traffic Generation – Video Marketing

Video marketing is becoming one of the fastest growing weapon in traffic generation. You can drive traffic for your sites with the use of video & free video websites. Videos have a potential effect of viewers and search engine as well.

Sites like: Google Video, You Tube, and Yahoo Video get tons of traffic every single day, and you can easily take advantage of that. You have two options for creating video. You can use a digital video camera, or you can use screen capture video software.

With a digital video camera, you can make a video of basically anything, and then upload that video to your computer, and then to the video websites. With screen capture video software, you don’t need a camera. You can just make a video of what is appearing on your computer screen.
For instance, if you have a website that reviews software, for which you earn AdSense revenue and affiliate revenue from software sales, you could purchase the software, and make a video that shows people how to use it. Videos such as these are in high demand. Just make sure that the video that you produce is relevant to the topic of your website.

Once you have a video, you want to be sure that it is of high quality. It should sound right and look right, and you may want to try it out on different computers to make sure that it is as good as you can get it. You do not want to present a video to the public that doesn’t have good quality, because this is a bad reflection on you.

Next, sign up for a free account at the three popular video sites, and upload your video. Create a profile, and of course include your website address in that profile. You can also use software to watermark your URL on your video, so that while it is being viewed, the URL remains in plain site. When you write descriptions for your videos, be sure to include your keywords, and your URL.

There is another way that you can use video, without creating it. Again, visit the video websites, and find video that is already there, which relates to your site. It’s there and free for you to use. Start the video, and look for a button near it that says ‘embed.’ You will be given code. Paste that code on your web page where you want the video to appear.

Now, make sure that you put a description of the video, again using your keywords, above the video. Your AdSense ads will be served focused on the keywords in that description. Make sure you list this page with the search engines as well.

You can use video web wizard for this.

Traffic Generation – Blogs

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Traffic Generation – Blogs

There is a great deal of money to be made by using blogs whether you are into affiliate marketing, or an AdSense publisher. You can use a blog in several different ways.

First, you can use just the blog, as opposed to having a separate static website. You can also use a blog to drive traffic to a static website. Either way works, but in the long run, it’s easier to have a blog, with your own domain, hosted on a web server, than it is to operate both a blog and a website. Promoting a blog is much easier and faster than promoting a website, because blogs are so interactive.

For instance, people can come to your blog, subscribe to it, leave comments on it, and go to their own blogs and write about something that you wrote about, quote you and leave a trackback. This works the opposite way as well. To promote a blog, there are very specific things you do:

1. You ping your blog after each post. You can do this at a site such as http://www.pingomatic.com/, which will send the ping to multiple blog directories at one time.

2. You use social bookmarks each time you make a post, tagging the post with your keywords. You can quickly and easily send out multiple bookmarks at one time by using a free service such as
http://www.onlywire.com/

3. You burn your feed at a free site such as http://www.feedster.com/. This lists your feed in their directory, so that people may subscribe before they’ve ever even visited your blog.

4. You visit relevant blogs that belong to others, and leave relevant comments (not comment spam) with a link back to your own blog.

5. You quote other people’s blogs – just portions, not the entire post and link to it using your trackback feature. Your link to that post will automatically appear on their trackback list for that post, if they have enabled trackbacks.

6. You use the same promotional techniques that you use for a static website, along with the five techniques listed above.

If you can, make a blog post each day. Otherwise, you should be making a blog post each and every week, once a week. If you’re blog isn’t updated, you can’t really promote it very well.
If you want to use the other method, where you have a blog and a website, you can do this as well. The idea here is to use the same promotional techniques for the blog, and then in each blog post, point to your website. As you can see, if you are an AdSense publisher, this may be a bit redundant, since you can publish the same information on your blog, and it gets promoted in
much the same way and you can put AdSense on your blog just as you can on static webpages.
Generally, if someone has both a blog and a website, it is because they are promoting several products, or their own product. Again, as an AdSense publisher, with no other source of revenue, it makes sense to just have a blog, instead of a static website as well.
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