Keywords MatterPeople describe things in different ways. The words you read or you use in your business may be very different from the every words that your customers use. For example, Gerry McGovern explains, “low fares” is an airline industry term searches predicted at time of writing; “cheap flights” is a term that potential customers will use. Use industry terms instead of customer terms that you will not be found.
Best thing to use is wordtracker.com, where you can track the word and use the best word for your website. And here you will locate some keyword for the best use for your channels.
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